Facilitating Digital Benchmarking for Brands
Revamping the UI Design for a Benchmarking B2B tool
Industry
B2B Software
Marketing
B2B Software
Marketing
Project Type
UX/UI Design
Design System
Prototyping
UX/UI Design
Design System
Prototyping
Tools
Figma
My Role
Contractor Solo UX/UI Designer
Figma
My Role
Contractor Solo UX/UI Designer
Background
Keeping a pulse on your competitors is challenge in the competitive field of marketing and advertising. Admetricks is a desktop web application that helps brands in their quest for market dominance. Leveraging cutting-edge AI technology, Admetricks specializes in estimating Advertising Investment, Reach & Frequency, and Interactions, providing invaluable insights to propel your commercial strategy forward.
With a robust database spanning over 10,000 websites, Admetricks diligently monitors campaigns across the web, offering unparalleled visibility into the advertising landscape. From scrutinizing social media platforms including Facebook, Instagram, Messenger, and YouTube to dissecting retail media giants like Mercado Libre, Amazon, and the foremost retail media platforms in each market, Admetricks leaves no stone unturned.
This versatile tool isn't just limited to brands; it's a game-changer for media outlets and advertising agencies alike. By harnessing Admetricks' comprehensive analytics, businesses can refine their marketing tactics, gain a competitive edge, and stay ahead of the curve in an ever-evolving market.
In a world where staying ahead means everything, Admetricks is your strategic partner, delivering actionable insights to navigate the dynamic realm of advertising with confidence and precision.
The Problem
Even when Admetricks already had a functional application, I encountered significant UX/UI challenges. The main issue stemmed from its lack of optimization and unattractive interface, which failed to resonate with the startup's personality. The current design appeared dull, uninspiring, and lacked usability, failing to convey the professionalism necessary for an application targeted at advertising agencies, media outlets, and large brands.
Users expect a professional-looking application that exudes reliability and competence, instilling confidence that it will deliver accurate and valuable data. However, the current interface fell short of meeting these expectations, hindering user engagement and trust. The mismatch between user expectations and the application's actual usability and aesthetics posed a significant obstacle to achieving Admetricks' goals of providing a top-tier user experience and establishing itself as a trusted provider of advertising insights.
